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Lizz Hellinga

CRM Strategy Architect & Activator

Walden Edge

Lizz Hellinga is a Salesforce MVP and has been in the Salesforce ecosystem for over 14+ years. Her wheelhouse is working with clients that are small to midsize that are quickly scaling. She understands how to balance the immediate business needs for a company’s Salesforce instance with the need for flexibility to meet future business needs as they scale. Lizz enjoys solving the challenges startups and early stage companies face such as when and how to automate, what apps to integrate with Salesforce, changing reporting needs, and end user adoption. She’s collaborated with the founders, C-Suite executives and Sales/Marketing leadership and Revenue Operations to help design Salesforce to meet their company’s unique business needs.


Lizz holds eight Salesforce certifications, as well as certifications in Human-Centered Strategy and Foundations in Design Thinking from IDEO U, and a Change Management certification from ATD. End-user engagement is a critical component of Lizz's approach to designing and improving Salesforce solutions.

Lizz Hellinga
Keynote
July 30, 2026 - Industry Day
11:20 AM - 12:10 PM
Ohana Hall
Closing Keynote: You Already Know How to Do This

Every session thus far has given you something to learn. This one is different.
Change has always been the one constant in the Salesforce ecosystem. You've navigated platform shifts, org transformations, and the relentless pace of innovation. Not because you had all the answers, but because you had something more valuable: the drive to figure it out.
This talk isn't about technology. It's about you.
Before this session is over, you will see yourself and the skills you've quietly built over your career in a completely different light. The capabilities that got you to this room are not just still relevant. They are becoming the most valuable skills in the world. And the proof is already sitting in this room.
You'll leave with a fresh perspective on the value you already bring, a practical framework for turning your existing strengths into tomorrow's superpowers, and one small but meaningful step you can take before the week is out.
Save your energy for this one.

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