Lizz Hellinga is a Salesforce MVP and has been in the Salesforce ecosystem for over 14+ years. Her wheelhouse is working with clients that are small to midsize that are quickly scaling. She understands how to balance the immediate business needs for a company’s Salesforce instance with the need for flexibility to meet future business needs as they scale. Lizz enjoys solving the challenges startups and early stage companies face such as when and how to automate, what apps to integrate with Salesforce, changing reporting needs, and end user adoption. She’s collaborated with the founders, C-Suite executives and Sales/Marketing leadership and Revenue Operations to help design Salesforce to meet their company’s unique business needs.

Lizz holds eight Salesforce certifications, as well as certifications in Human-Centered Strategy and Foundations in Design Thinking from IDEO U, and a Change Management certification from ATD. End-user engagement is a critical component of Lizz's approach to designing and improving Salesforce solutions.