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Elise Eidsness

President and Owner

Green Olive Marketing

I'm Elise Eidsness, President and Owner of Green Olive Marketing. I specialize in marketing automation, CRM implementation, and streamlining operations for B2B organizations.


I'm dual-certified in Adobe Marketo (MCE) and Salesforce Account Engagement (Pardot), and I lead a team with expertise across the broader martech ecosystem, including HubSpot and Salesforce Marketing Cloud.


I love the behind-the-scenes work that keeps revenue teams running smoothly - especially data hygiene and lead lifecycle design. Whether I'm architecting lead scoring models, untangling complex CRM environments, or building nurture programs that actually convert, I thrive when the work is strategic and complex.

Elise Eidsness
Data & AI
July 29, 2026 - Practitioner Day
11:10AM - 11:55 AM
Cloudy Room
Intelligent AI Starts with Intelligent Data

AI is only as smart as the data that powers it. Yet, many organizations rush to implement AI strategies without addressing duplicate records, inconsistencies, and incomplete data leading to unreliable insights and poor decision-making.
This session will equip attendees with actionable strategies to assess, clean, and maintain high-quality data, ensuring AI delivers real value. Whether you’re a data user, responsible for data governance, or leading an AI initiative, you’ll walk away with practical solutions to strengthen your AI foundation.
This session will focus on the following:
• How to identify and resolve issues: duplicates, incomplete data
• Understand how to have an impact regardless of your role; data user, responsible for data cleansing, or overseer of the team/process
• Where to start? Get going in the blink of an AI!
Attendees will walk away with quick wins identified and ready to implement or help their team right away to ensure their AI is truly intelligent!

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