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#BuckeyeDreamin
Caleb Metcalf
Business Systems Analyst Lead
Huntington National Bank
Agile product advocate with a proven record of driving enterprise-wide Salesforce initiatives and managing large-scale CRM transformations. Demonstrated expertise in information technology, roadmap ownership, backlog prioritization, and seamless cross-functional collaboration, including leading a migration of over 14,000 users to Salesforce FSC. Adept at aligning business priorities with technical delivery and fostering stakeholder consensus to ensure measurable business outcomes.
As Tom Cruise is prompted repeatedly in the “Mission: Impossible” franchise, “Your mission, should you choose to accept it... ” Working in the product field is my mission!

Industry - Financial Services
July 30, 2026 - Industry Day
8:30 AM - 9:15 AM
Astro Room
Boldy Go Where No [Salesforce] Business Analyst Has Gone Before
A Star Trek-themed look at both the joys and challenges of exercising business analysis in the real world. This is your chance to reframe conversations in a way that will further the business analyst's mission, much like Star Trek does to confront polarizing topics in a way that is more accepted and poignant. Join us as we boldly go!
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