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#BuckeyeDreamin
Brad Rall
Lead IT Analyst - Digital Transformation
Cumberland Mutual
Brad began his IT journey as a “Programmer Trainee” and quickly advanced to Manager with 18 reports by age 22. Over a 30+ year career in insurance IT, he has become a Salesforce leader at Cumberland Mutual, frequently speaking at Salesforce events.

Industry - Financial Services
July 30, 2026 - Industry Day
9:20 AM - 10:05 AM
Astro Room
Salesforce - The AI Integrated Development Platform
Does your company view Salesforce as a development platform for new applications? Or is Salesforce just your Sales and CRM solution? Cumberland is building diverse applications on the platform and finding that the platform has everything you need to future proof your applications and reduce your need on legacy core systems that can't keep pace with the rapid change of AI.
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