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Brad Rall

Lead IT Analyst - Digital Transformation

Cumberland Mutual

Brad began his IT journey as a “Programmer Trainee” and quickly advanced to Manager with 18 reports by age 22. Over a 30+ year career in insurance IT, he has become a Salesforce leader at Cumberland Mutual, frequently speaking at Salesforce events.

Brad Rall
Industry - Financial Services
July 9, 2025 - Industry Day
11:10 AM - 11:55 AM
Codey Room
Low-Code Integrations: Leveraging Salesforce Flow & OmniStudio for Seamless Experiences

Come see how an “all-in” Salesforce platform customer implemented a low-code integration with a third-party payment app. Cumberland is using AI AgentForce, Data Cloud, MuleSoft, Experience Cloud, Sales Cloud, Service Cloud, and Financial Services Cloud for Customer Service, Help Desk, Project Management, Claims, Litigation, Procurement, and Marketing. Cumberland’s story can be found on Salesforce+ and their innovation journey was recently featured at Agentforce World Tour in NYC. The speaker, Brad Rall, has done webinars and a break-out session for Salesforce at the World Tour.

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