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Ben Bettin

Enterprise CRM Senior Administrator

Office of Technology and Digital Innovation, The Ohio State University

Ben has been actively involved in the Salesforce Trailblazer Community, demonstrating his leadership and technical expertise in education-focused data architecture. In his role, Ben oversees the implementation, administration, and continuous improvement of the university’s Salesforce CRM platforms—supporting key units like admissions, student success, and alumni relations. His work ensures that CRM systems are aligned with Ohio State’s strategic goals and deliver scalable solutions for campus-wide engagement.


Ben is recognized for his collaborative approach, which includes mentoring team members and engaging with the broader Trailblazer community.


A proactive contributor and trusted advisor, Ben continues to drive CRM excellence at Ohio State, ensuring modern, efficient, and secure systems for students, faculty, and staff.

Ben Bettin
Industry - Education
July 9, 2025 - Industry Day
11:10 AM - 11:55 AM
Astro Room
Ohio State Online – Two Pathways to the Same Goal: Recruiting and Supporting Students

Join the Ohio State University Salesforce team as they discuss their experience over the past year implementing new solutions to meet Ohio State Online’s business goals. Learn about how and why they decided to utilize one Salesforce org, the differences between Ohio State Online’s solution and traditional Undergraduate and Graduate programs, and how they implemented distributed Salesforce administration to successfully support Ohio State Online’s mission.

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