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#BuckeyeDreamin
Patrick Fendt
CEO and Chief Salesforce Architect
Platform Technology
Patrick has an extensive background in software architecture and development, and he was a Salesforce employee (Program Architect) for almost 10 years. Patrick left Salesforce and founded Platform Technology, Inc. (a Salesforce AppExchange ISV) in May 2023 and focuses on making it very easy for customers and consultants to adopt and implement Salesforce Best Practices. Patrick is also an inventor and author and has over 30 years of experience in the software industry in various roles -- focusing primarily on platforms, integration middleware, application management, and AI.

Artificial Intelligence
July 9, 2025 - Industry Day
11:10 AM - 11:55 AM
Cloudy Room
Demystifying Salesforce AI: Capabilities, Licensing, Costs, and Best Practices
This session will help you navigate the vast landscape of Salesforce AI tools, breaking down what each capability offers and the associated licensing and costs. We'll explore best practices for leveraging AI effectively across various domains, including Einstein for Sales, Einstein for Service, Agentforce, Einstein Assessors, and the Einstein Platform (Recommendation Builder, Prediction Builder, Einstein Bots). Additionally, we'll cover Einstein Search and other key AI-powered features to help you maximize value and drive intelligent automation in your Salesforce environment.
AppExchange
July 9, 2025 - Industry Day
12:20 PM - 12:45 PM
Ohana Hall
Demo Jam – The Ultimate Showdown Over Lunch!
As you’re enjoying your well-earned lunch break, get ready for a side of excitement with a Salesforce Demo Jam! Buckeye Dreamin’ is keeping the tradition alive with a fast-paced, no-fluff, all-action battle of innovation, just like the legendary Demo Jams hosted by the AppExchange team at Salesforce.
Here’s how it works: Our brave competitors will take the stage, one by one, with only three minutes to dazzle you with a live demo of their product. No pre-recorded videos, no endless slide decks—just pure, unfiltered innovation, shown off in real time.
The Rules Are Simple:
1️⃣ Live Demos Only – No pre-recorded magic tricks. If it doesn’t work in real-time, it doesn’t count!
2️⃣ No Slides, No Fluff – Ok, maybe just one or two to introduce themselves, but after that, it’s all about the live experience.
3️⃣ The Three-Minute Countdown – When the moderator says, "Your 3 minutes begins now," the clock is ticking. When time’s up, it’s game over. No extensions, no exceptions.
And here’s the best part—YOU get to decide the champion! Once the last demo is complete, the audience will cast their votes, and one app will walk away victorious, crowned the Buckeye Dreamin’ Demo Jam Champion!
So grab your lunch, sit back, and get ready to be wowed. Who will bring the heat? Who will fumble under pressure? And who will earn the ultimate bragging rights? Let’s find out! 🍽️🎤🔥
Here are your Demo Jams:
🎤 Metazoa – Removing technical debt from your Org by Ryan Ensign
🎤 Platform Technology – Best Practices Toolkit by Patrick Fendt
🎤 Processity.ai – Audit Trail Mix: Crunchy Insights in Every Bite by Andrew Forsyth
🎤 S-Drive – Document Management Solution by Bulent Dogan
🎤 SurveyVista – Turn Survey & Form Data into Actionable Insights! by Rajesh Unadkat
🎤 Testsigma – No Code. No Stress. Salesforce Testing in Minutes by Zac Taylor
🎤 Titan – From Zero to Portal: 3 Minutes to Business Impact by Patrick Howsare
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