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Darrell Simmons
Sr. Director, Online Web & CRM
The Ohio State University Online
Darrell leads the development and management of enterprise web solutions and CRM strategy across OSU’s online programs, with deep expertise in Salesforce administration and testing. With many decades of experience, Darrell specializes in large cross-functional implementations, ensuring unified user experiences and integrated digital services. A collaborative leader, he partners closely with marketing, academic units, and IT teams to drive enrollment, engagement, and operational efficiency. A passionate advocate for data-driven decision-making, Darrell plays a pivotal role in shaping Ohio State's digital future.

Industry - Education
July 9, 2025 - Industry Day
11:10 AM - 11:55 AM
Astro Room
Ohio State Online – Two Pathways to the Same Goal: Recruiting and Supporting Students
Join the Ohio State University Salesforce team as they discuss their experience over the past year implementing new solutions to meet Ohio State Online’s business goals. Learn about how and why they decided to utilize one Salesforce org, the differences between Ohio State Online’s solution and traditional Undergraduate and Graduate programs, and how they implemented distributed Salesforce administration to successfully support Ohio State Online’s mission.
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