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Amanda Nielsen

Partner Sales Manager

Box

Comedian trapped in a b2b influencer’s body. currently building a (mostly harmless) cult of personality in partnerships and tech.


I work in strategic partnerships at Box, run Thot Leader Labs (an ecommerce shop for unhinged b2b tech merch), and coach people breaking into partnerships roles.


when I’m not working, you can find me skiing, mountain biking, or sharing questionable takes on the internet.

Amanda Nielsen
AppExchange
July 9, 2025 - Industry Day
2:05 PM - 2:50 PM
Genie Room
Harnessing AI to Unlock the Power of Unstructured Data in Salesforce

Your most valuable data is often the hardest to manage—90% of business data is unstructured, locked away in PDFs, PowerPoints, spreadsheets, and other files. What if you could harness the power of AI and intelligent agents to transform this untapped resource into actionable insights? In this session, discover how Box for Salesforce leverages intelligent content management and AI-driven agents to unlock the full potential of unstructured data. By enriching content with metadata, Box makes it easier to classify, extract insights, and seamlessly integrate workflows directly within Salesforce. With real-world examples and actionable strategies, you’ll see how AI-powered agents and intelligent content management use metadata to improve searchability, boost compliance, and drive innovation. Whether you're looking to save time, reduce manual effort, or enhance the accuracy of your workflows, this session will show you how Box helps you turn unstructured data into a strategic asset—empowering smarter, faster, and more secure decision-making. Key Takeaways: -Understand the challenges of managing unstructured data and the importance of metadata -Learn how AI-driven agents automate data classification and insight extraction within Salesforce -Discover practical ways to improve searchability, enhance compliance, and streamline workflows -Explore how Box helps organizations build smarter workflows that save time and reduce manual work -Real-world examples of how businesses have driven innovation through intelligent content management and AI-powered agents.

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