Paul Proffitt
Sr. Solution Architect
Coastal
With over 15 years of experience in implementing Salesforce suite of products for enterprise customers, I am a Sr. Solution Architect at Coastal, a leading Salesforce partner and consultancy and a Certified Instructor for Salesforce. I have 18 Salesforce certifications, and I specialize in CRM and Marketing Cloud solutions that drive customer engagement and retention.
As a Sr. Solution Architect, I work with cross-functional teams to design, deploy, and optimize Salesforce solutions that meet the business needs and goals of our clients. I leverage my skills in process improvement, data mining, statistical analysis, and change management to deliver high-quality results and ensure customer satisfaction. I am also passionate about supporting and mentoring other Salesforce professionals and community members, as well as advocating for entrepreneurship and innovation.