Paul Proffitt has over 15 years of experience in CRM, Marketing Automation, and Data Analytics. He holds multiple Salesforce Certifications in Marketing Cloud, MC Account Engagement, MC Intelligence, MC Personalization, and Slack. As part of the Marketing Solutions Team at Coastal Cloud, Paul works in cross-cloud implementations in a variety of industries including Healthcare, e-Commerce, Manufacturing, Banking, Telecommunications, and Higher Education. Paul holds an MBA from The Ohio State University, Fisher College of Business with a focus in strategy and operations.