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DEVELOPER TRACK

WEDNESDAY JULY 24 - 9:00 AM

CODEY ROOM

PII Strip Show - Getting PII out of GA

GA and PII don't mix, but they can by leveraging some handy tricks with MCP and DataCloud to keep your first party data first party. In this session you'll learn how to de-identify data with MPC before passing it to GA and then stich it back together with DataCloud to drive your marketing segments.

Speakers

Sr. Solution Architect

Coastal

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