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Integrating SaaS Products into a Scalable Customer Data Platform

Client needs can vary, and everything Salesforce is not always the right solution. As a client with a large AWS footprint and no revenue (yet), purchasing the Salesforce Data Cloud/CDP was not in their budget. They instead chose a scalable architecture with AWS + Snowflake at the center as a Customer Data Platform, and Sales + Marketing Cloud shining in customer-facing roles. Let's walk through th


Technical Director


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