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ARCHITECT TRACK

TUESDAY JULY 23 - 2:00 PM

CODEY ROOM

Embark on Your Data Cloud Journey with Strategic CDP Planning

As businesses increasingly recognize the value of harnessing first-party data for insights and competitive advantage, the need for effective Customer Data Platforms (CDPs) has become paramount. However, the journey to implementing a CDP can be daunting without a clear roadmap. This presentation will delve into practical ways to initiate your data cloud journey, offering actionable recommendations and strategic business planning tips to streamline the process. From defining objectives, assessing data readiness, and selecting the right technology stack, attendees will understand the steps necessary to lay a solid foundation for CDP implementation.

Speakers

Customer Data & Optimization Lead

Ford

CRM Strategy Leader

Ford

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