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MARKETING TRACK

TUESDAY JULY 23 - 8:00 AM

ASTRO ROOM

A/B Testing: A Guide to Why for New Email Marketers

Email marketers come in all kinds, and many at The Ohio State University have many other marketing efforts to be masters of as well. The A/B Testing functionality in Salesforce Marketing Cloud is the kindest guide, whether pressing send on a campaign or as a means to inspire what should be tested next.

Speakers

Email Marketing Sr Specialist

The Ohio State University

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