Going from good to great as a Salesforce Business Analyst isn’t about earning more certifications or delivering more projects, it’s about improving your ability to earn the level of engagement that gets results. Whether you’re leading a small enhancement request or a large-scale implementation, it is up to you to drive the group toward a successful outcome.

By learning how to ethically influence our project teams, we are able to get things done and to achieve desired outcomes without coercion. Ethical influence means we are transparent, honest, and respectful. To effectively implement this technique, you must learn to appeal to the head, heart, and hands of your audience.

Head = Logical
Heart = Emotional
Hands = Cooperative

This session is packed with specific discovery prompts, real-world examples, and actionable ethical influencing techniques that expert business analysts incorporate into every project.