Salesforce has made clear with recent acquisitions and investments that it views industry-specific solutions as playing a major role in the future of CRM. However, the industry clouds come with hefty price tags that may not fit neatly in traditional enterprise budgeting mechanisms. The industry clouds are seeking to shift the paradigms of how companies view their investment in customer engagement. CapTech and the Salesforce Financial Services Cloud product team are partnering to explain the evolution of Financial Services Cloud, the value proposition, and the underlying architecture driving the industry innovation. We will take a look at the roadmap and toolset, as well as multiple demos to explain the value for admins, developers, users, and most importantly, end-customers.